Thanks to Creative Mornings I had the chance to listen to Fabian Pfortmüller talking about the project Holstee. In a very sympathetic talk he explained how it all began with the idea to produce T-Shirts with a special holster-positioned pocket, this has led to the Name Holstee (holster tee) and prompted the friends to quit their jobs. The first thing Holstee’s three founders -Mike, Fabian and Dave- then did was sit together and write down what they wanted from life and how to create a company that breathes their passion into the world. It was a reminder of what they live for. The result became known as the Holstee Manifesto. Since then they work, produce, spread and live this lifestyle.
It sounds simple. logical. obvious. the right thing. I hope I find the courage to do so too.